Our Team

Executive Leadership Team

Dave Prokupek

David Prokupek

Chief Executive Officer

David has served as our Chief Executive Officer and on our board of directors since April 2018. Prior to joining Ideal Image, David led transformational growth as CEO of Jackson Hewitt Tax Service Inc. as well as Chairman and CEO of Smashburger. In addition, he previously served as Chief Investment Officer and President of Consumer Capital Partners as well as Founder and CEO of Geronimo Partners LLC and CEO of Tucker Anthony Sutro Capital Markets. David is also on the board of directors of Victra Wireless and DFC Global Corp and a member of YPO.

Michael Casey

Michael Casey

Chief Development Officer

Michael has served as our Chief Development Officer since January 2019. Prior to joining Ideal Image, Michael held corporate real estate positions with various national brands such as Jackson Hewitt, Yum! Brands, Jamba Juice, Bloomin Brands and JPMorgan Chase, where he oversaw Retail Real Estate for 1/3 of the country building 200+ branches. Aside from his expertise in site selection, he has managed a variety of other development functions including construction, market planning, lease administration, and facilities.

Adam Hasiba

Adam Hasiba

Chief Financial Officer

Adam joined Ideal Image in 2022 as our Chief Financial Officer. He previously worked as an investment professional at L Catterton from 2014 to 2022 and was on the team that invested Ideal Image back in 2015. Prior to joining L Catterton, Adam was the Director of Strategy at Ferrara Candy Company where he led a business transformation program spanning the marketing, sales, and supply chain functions. He also spent several years at McKinsey & Company where he was a part of the consumer-packaged goods & retail practice. Adam graduated from Northwestern University with a B.S. in Electrical Engineering and graduated from Loyola University at Chicago with a B.S. in Physics. He also received an M.B.A from the Harvard Business School.

Yogesh ‘Yogi’ Jashnani

Yogesh ‘Yogi’ Jashnani

Chief Consumer Officer

Yogi has served as our Chief Consumer Officer since December 2019. Prior to joining Ideal Image, Yogi served as Senior Vice President, Marketing, Insights and Analytics at Advance Auto Parts, and previously worked at Capital One as Vice President of Marketing. Yogi graduated from University of Wisconsin-Madison with Master of Science in Electrical and Biomedical Engineering.

Adam Landry

Adam Landry

Chief Technology Officer

Adam has served as our Chief Technology Officer since February 2022. Prior to joining Ideal Image, Adam held Chief Information Officer positions at Jackson Hewitt, Incomm Agent Solutions (formerly QPay) and Tracfone Wireless. Beyond his leadership in technology Adam has also lead product development and continuous improvement teams.

Deanne Mraz Robinson, MD, FAAD

Deanne Mraz Robinson, MD, FAAD

Chief Medical Officer

Dr. Mraz Robinson has served as our Chief Medical Officer since May 2021. After receiving her BAS and MD, she went on to complete her dermatology residency at Yale-New Haven Hospital, where she served as Chief Resident. She then completed a procedural and cosmetic dermatology fellowship. Dr. Mraz Robinson remains active in clinical research and academia as Assistant Clinical Professor of Dermatology at Yale-New Haven Hospital. She also operates her own prestige aesthetic and medical practice, Modern Dermatology.

Elizabeth Otero

Elizabeth Otero

Chief Marketing Officer

Elizabeth joined Ideal Image November 2021 as Chief Marketing Officer. Prior to joining Ideal Image, she worked at the Estée Lauder Companies where she served as Sr. Vice President of Global Marketing at M.A.C Cosmetics and VP/General Manager of Tom Ford Beauty International. She is also currently a board member of the Alumni Association at Cornell University.

Nicole Strothman

Nicole Strothman

General Counsel and Secretary

Nicole has served as our General Counsel and Secretary since 2005. During this tenure, she has held various operational roles, including Head of Human Resources, Director of Franchise Operations and Risk Manager. Nicole was the founder and President of the International Aesthetic and Laser Association, which later merged with AmSpa, a large trade association serving the aesthetic industry.

Board of Directors

Marc Magliacano

Marc Magliacano

Marc Magliacano, Chairman, has served on our board of directors since December 2015. He currently serves as a Managing Partner for L Catterton’s Flagship Buyout Fund, an affiliate of the Company. Prior to joining L Catterton, Mr. Magliacano was a Principal at North Castle Partners and previously worked at NMS Capital. He has served on the boards of directors of a variety of private and public companies, including RH (formerly Restoration Hardware Holdings, Inc.), OneSpaWorld Holdings Limited and Leslie’s, Inc.

Scott Gilbertson

Scott Gilbertson

Scott Gilbertson has served on our board of directors since September 2021. Mr. Gilbertson currently serves as a Partner of TPG Growth where he leads the TPG Growth Ops Group responsible for driving shareholder value creation. Prior to joining TPG Growth, Mr. Gilbertson held a number of operating positions including Senior Vice President of Merchandising (Chief Merchant) at Under Armour Performance Apparel, Chief Operating Officer and President eCommerce at J. Crew Group and CEO of Ludi Labs, Inc. Previously, he was a member of the TPG Capital Ops Group and worked at The Boston Consulting Group. In addition to being a Board Member at Ideal Image, he is currently on the Board of Directors of CLEAResult, Greencross, Independent Pet Partners, and Infinidat.

Rebecca Greenawalt

Rebecca Greenawalt

Rebecca Greenawalt has served on our board of directors since December 2020. Previously, she served in multiple senior roles including Chief Strategy Officer and Executive Vice President of Operations at ClearChoice Management Services as well as various strategy positions at Inspirato and Level 3 Communications. She currently serves as an independent consultant and advisor.

Brenda Morris

Brenda Morris

Brenda Morris has served on our board of directors since September 2020. Ms. Morris is currently a member of the boards of directors for Boot Barn, Duluth Trading Company, Xponential Fitness, and iHerb. She also serves on the advisory board for Asarasi, Inc. She currently serves as a Partner at CSuite Financial Partners. Previously, she was Chief Financial Officer of a variety of companies across various industries including Apex Parks Group, 5.11 Tactical, Love Culture and Zumiez among others.

Celeste Ortiz

Celeste Ortiz

Celeste Ortiz has served on our board of directors since October 2021. She is currently Chief People Officer at Crossover Health. Prior to joining Crossover Health, she held various roles as a human resources executive for Fortune 50 healthcare companies including Group Vice President of HR for Medtronic, Worldwide HR Director at Johnson and Johnson, and HR Director for Pfizer’s Pharmaceutical Group. Ms. Ortiz has served as an independent Director with SCAN’s Group Health Plan since 2019.

Dr. James Tursi

Dr. James Tursi

Dr. James P. Tursi has served on our board of directors since September 2021. He is currently Chief Scientific Officer of Ferring Pharmaceuticals U.S. Prior to joining the industry, as an OB/GYN, Dr. Tursi practiced medicine and surgery for 10 years. In pharma, he has over 17 years of research, development and commercialization experience specializing in women’s health, men’s health, the microbiome and cosmetic medicine applications. He began his industry career holding roles of increasing responsibility at Procter & Gamble Pharmaceuticals and GlaxoSmithKline Biologicals followed by Chief Medical Officer (CMO) roles in innovative biopharmaceutical companies.

Alli Webb

Alli Webb

Alli Webb has served on our board of directors since July 2021. Entrepreneur and New York Times bestselling author, Ms. Webb is the founder of Drybar and the co-founder of Squeeze and Becket + Quill. She began her professional career in public relations, working with clients such as Faith Hill, Paul McCartney and Keith Urban, and helped open a number of stores for fashion designer Nicole Miller. She has been named to Fast Company’s “100 Most Creative People in Business,” Fortune’s “40 Under 40” list, Marie Claire’s “Most Fascinating Women,” and Inc.’s “100 Women Building America’s Most Innovative and Ambitious Businesses.”