Ideal Image St. Augustine

841 South Ponce de Leon Boulevard
St. Augustine, Florida 32084
  • St. Augustine Ideal Image Laser Hair Removal Center
  • CoolSculpting Logo
  • Botox Logo
  • Restylane Logo
  • Juvederm Logo


*Pricing and Participation may vary.


Monday 9am-5pm
Tuesday 10am-7pm
Wednesday 9am-6pm
Thursday 9am-6pm
Friday 9am-5pm
Saturday 9am-4pm
Sunday Closed

Our Center

Ideal Image of St Augustine is an advanced medical spa that specializes in three of the most popular non-surgical cosmetic treatments available: Laser Hair Removal, CoolSculpting non-surgical fat reduction, and Injectables such as Botox, Juvederm and Voluma.  As the nation’s leader in both Laser Hair Removal and CoolSculpting, our Ideal Image guests know that they are receiving top quality cosmetic medical services from the most highly trained and licensed medical and nursing providers in the industry. With affordable plans for any budget, we work one-on-one with our guests to ensure they receive results to help them look and feel their very best, results they can see and feel.

We are conveniently located in the new Diane’s Marketplace Shopping Center at the intersection of US 1 and SR 207. Ideal Image has been providing Laser Hair Removal services to the greater Jacksonville area since 2005, with two additional locations in the St. Johns Town Center and Fleming Island US 17.  It is with great excitement that we introduce St. Augustine as our 3rd location to Northeast Florida.  We are grateful to our many valued guests who have made such phenomenal growth possible

CoolSculpting Certification Seal

Ideal Image is a ZELTIQ certified St. Augustine CoolSculpting practice.

Being CoolSculpting certified by ZELTIQ means the treatment providers at this location have undergone extensive training, and have a comprehensive understanding of how the CoolSculpting technology and procedure works, from treatment through transformation.

Our Staff


Jacksonville Laser Hair Removal Regional Director
Bethany Harris:

After becoming a guest of Ideal Image while living in New England, Bethany became a believer in the results that Ideal Image Laser Hair Removal delivers and knew she wanted to join the Ideal Image team. She relocated to Florida in 2007 to lead the Jacksonville & Orange Park Ideal Image centers, bringing with her over ten years of team management experience in the luxury cosmetic/skincare industry. Bethany truly believes that through investing in themselves, each guest will improve their confidence, their peace of mind, and the quality of their life. Her particular passion lies within educating both new and existing guests about the wide diversity of quality, both in equipment and experience that currently exists in the Hair Removal industry. She is confident that with Ideal Image, guests are making the right choice first, and will enjoy the benefits of choosing the best for themselves, and their skin, for years to come.

A native of the Pacific Northwest, Bethany is an avid traveler who has lived and worked in many amazing locations both inside and outside the United States.


Flemming Island Doctor
Dr. Hollie J. Hickman D.O.

Dr. Hickman is a board certified plastic surgeon who began her surgical training at the Mayo Clinic in Jacksonville where she completed a five year residency in general surgery. She went on to further her training at the prestigious Vanderbilt University Department of Plastic and Reconstructive surgery. While at Vanderbilt, Dr. Hickman received expert instruction in advanced breast reconstruction, cleft lip and palate surgery, traumatic injury to the face, body, and lower extremities, as well as cosmetic surgery of the face and body.

Dr. Hickman has returned to the Jacksonville area with her husband Dr. Neil Barnett, a clinical pharmacist and their three beautiful daughters and one adorable son.

Dr. Hickman is dedicated to providing the highest level of surgical care and education to those patients struggling with conditions that negatively affect personal and emotional development.


Jacksonville Laser Hair Removal Nuse Alex
Alex Kehres, DNP, FNP-BC

Alex is a board certified family nurse practitioner, completing both her Bachelors of Science in Nursing and Doctorate of Nursing Practice at the University of Florida. She began her career as a registered nurse in the operating room, and through her experiences discovered her passion for aesthetics including plastic surgery and cosmetic dermatology. Her personal interests include spending time with family, friends, and her dog Bean. In addition, she enjoys cooking, running, traveling, arts and crafts, as well as being an avid sports fan.


Jacksonville Laser Hair Removal Service Provider Susan
Susan Schaad

Susan technically started with Ideal Image back in September 2009 when she had her first treatment as a guest! She was such a believer in the positive changes Ideal Image made in her life that she began her career with Ideal Image in May of 2011. Susan is the first responder to people calling or emailing to find out what Ideal Image and laser hair removal is all about. Her passion is to eliminate any fear or embarrassment associated with starting the consultative process. Susan graduated from the University of North Florida with a Bachelor’s degree in Communications. In her free time she enjoys reading, spending time with her family and in true Jax Beach fashion, spending any chance she gets at the beach.

Jacksonville Laser Hair Removal Consultant Audelis
Audelis Alvarado

Audelis began her career at Ideal Image in 2008, working in our Massachusetts and South Florida centers before joining the Jacksonville team in 2015. She graduated from American International College in Springfield, MA where she received her BA in Business Science. Audelis’ passion is working with guests to find out how we can improve their lives.

Jacksonville Laser Hair Removal Consultant Sanja
Sanja Muzdeka

Sanja moved to the United States from Serbia in 1997. She began working in the cosmetic industry in 2011 as a make-up artist. She is dedicated to helping people feel better about their appearance. Sanja feels so much more confident since starting her own laser hair removal treatments and wants to ensure all of her guests feel the same way! In her spare time Sanja enjoys spending time with her family most. She is one of four girls, Tanja, Vanja and Milica.

Jacksonville Laser Hair Removal Consultant Yvette
Yvette Pinfield

As a Jacksonville native, Yvette joins the Ideal Image team with 11 years of experience in the cosmetic medical and real estate industries. This strong customer service background combined with her innate sense of compassion and understanding has primed her to provide each guest with an experience that is as pleasant as it is professional. Yvette strives to educate each guest about the benefits of Laser Hair Removal & Cool Sculpting while assisting them in choosing the best treatment plan to meet their needs. In her words, "after living in such diverse cities as Los Angeles and New York City, I've noticed a common thread within all people; the desire to improve their quality of life and the way they look and feel. Meeting people from all walks of life and assisting them with attaining these goals is truly one of my life's passions."

Map & Directions

  • From St Augustine Beach & East:

    1. Drive North on A1A N until you reach FL-312 W
    2. Use the left two lanes to turn left onto FL-312 W and continue along for 2.6 miles
    3. Turn right onto US-1 N for 1 mile
    4. Shortly after passing Wendy's on your right, you will come to the intersection of US-1 N / Ponce De Leon Blvd and SR-207
    5. At the traffic lights will be a sign for Diane's Natural Marketplace
    6. Turn right Diane's Natural Marketplace Shopping Center
    7. Once in the parking lot, turn right and Ideal Image will be on your left
    8. We are next door to Metro PCS
  • From the Palm Coast & South via I-95 North:

    1. Travel on I-95 N from Palm Coast
    2. Take Exit 298 toward St Augustine
    3. Merge onto US-1 N and continue along for 15 miles
    4. After 14.4 miles you will pass a Wendy's on your right
    5. 1 mile later you will come to the intersection of US-1 & SR-207
    6. (Metro Diner will be on your left, and Diane's Natural Marketplace Shopping Center on your right)
    7. Turn right at the traffic lights into Diane's Natural Marketplace Shopping Center
    8. Once in the parking lot, turn right and Ideal Image will be on your left, next door to Metro PCS
  • From the North via I-95 South:

    1. Take I-95S to Exit 318 for FL-16 toward St Augustine
    2. Use the left 2 lanes to turn Left onto FL-16 E (signs for Flagler College/St Augustine)
    3. Continue on FL-16 E for 5.4 miles
    4. Turn Right onto US-1/N Ponce De Leon Blvd
    5. Drive on US-1 for 3.4 miles
    6. When you pass Sporty's Riverboat Car Wash you are almost there
    7. Turn left at the intersection US-1 & SR-207 into Diane's Natural Marketplace Shopping Center
    8. Once in the parking lot, turn right and Ideal Image will be on your left, next door to Metro PCS
  • From Palatka & West:

    1. Travel on SR-207 N for 24.3 miles until you reach the intersection of SR-207 & US-1
    2. At the intersection, Metro Diner will be on your right, and across US-1/Ponce De Leon Blvd will be Diane's Natural Marketplace
    3. Drive across the intersection into Diane's Natural Marketplace Shopping Center. 
    4. Once in the parking lot, turn right and Ideal Image will be on your left, next door to Metro PCS.   

This Ideal Image branded practice is independently owned and operated.

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