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Why idealimage

Results you can see. Confidence you can feelResults you can see. Confidence you can feel

Results you can see.
Confidence you can feel.

The Nation’s Leading Aesthetics Brand

As the nation’s leading aesthetics brand, our vision is to make personal aesthetic and wellness services more affordable, accessible and effective than ever before. We believe everyone deserves to look and feel their best, and that the only opinion that matters when it comes to your appearance and well-being is your own. That’s why we promise affordable aesthetic treatments through the most accessible network of doctors and medical professionals. Our team of experts will give you honest answers, create a personalized plan that best fits your goals, and deliver results you can see and confidence you can feel.

What makes us different

  • North America’s #1 Aesthetics Brand

    We’ve performed over 20+ million treatments across the largest point of care network in North America

  • Medically-Led

    Led by our Chief Medical Officer and Medical Advisory Board, our team of 800 licensed Medical Professionals only perform FDA-approved/cleared treatments to keep you safe

  • Digitally-Enabled

    We make it easy through our virtual platform, mobile app and e-commerce

  • Accessible & Affordable

    We offer the best prices in the industry through our Lifetime Guarantee Membership and affordable payment plans

Our Chief Medical Officer

Dr. Tara Margarella

Tara Margarella, DO, is an accomplished physician and aesthetics and wellness industry professional with significant experience across practice development, global medical and regulatory strategy, customer success initiatives, and go-to-market strategies. As Chief Medical Officer at Ideal Image, she leads the company’s innovation pipeline and medical board, overseeing the Medical Affairs and Medical Operations Education teams in addition to assessing innovative treatments and products for Ideal Image to add to its portfolio.


Prior to joining Ideal Image, Dr. Margarella served as a senior medical director and medical affairs leader, directing operational and global medical and regulatory strategies at both well-known pharmaceutical companies and disruptive biotech startups. She most recently served as Senior Medical Director at Endo Aesthetics. Prior to that, she was Director of Global Scientific Education and Training at Allergan, where she was responsible for the company’s facial portfolio. Dr. Margarella has also served as Vice President of Global Medical Affairs at Thermi and as Director of Scientific Strategy at Suneva Medical. Earlier in her career, she spent a number of years practicing as a cosmetic surgeon.


Dr. Margarella holds a medical degree from New York College of Osteopathic Medicine and completed a residency in general surgery at NYU Langone Lutheran Medical Center as well as fellowship training in cosmetic surgery at Southern Surgical Arts in Chattanooga, TN. She also holds a BS in Biomedical Engineering with a concentration in Chemistry, summa cum laude, from NYU-Polytechnic University.