Bethesda Row

4930 Elm Street
Suite 90
Bethesda, Maryland 20814
240-630-7956

CURRENT PROMOTIONS

Sun CLOSED - CLOSED
Mon 9:00am - 6:00pm
Tue 9:00am - 8:00pm
Wed 9:00am - 8:00pm
Thu 9:00am - 8:00pm
Fri 9:00am - 6:00pm
Sat 8:00am - 5:00pm

Welcome to Ideal Image Bethesda!

Ideal Image Bethesda has extensively trained Medical Professionals and Skin, Face & Body Specialists who empower clients to get the real, natural looking results they want.

As North America’s #1 provider of non-surgical, aesthetic services, Ideal Image’s personalized treatments help people look and feel their best. Clients can feel secure knowing that everything Ideal Image Bethesda offers is safe, effective, and either FDA-approved or FDA-cleared.

The Skin, Face & Body Specialists and Medical Professionals at Ideal Image Bethesda are available to speak with clients and, through one-on-one, free virtual consultations, help develop the perfect treatment plan to fit their goals. We are always here to help!

Ideal Image Bethesda uses some of the most advanced technology in the market. The Medical Professionals provide a range of services including laser hair removal, CoolSculpting®, CoolTone™, BroadBand Light™ Therapy—the most powerful IPL Photofacial device on the market!—Ultherapy® Skin Lifting, wrinkle relaxers including Botox® and Dysport®, Kybella®, which destroys fat cells below and chin, and a suite of facial fillers including Juvéderm®, Restylane®, and Voluma®.

Ideal Image Bethesda is also proud to offer the Ideal Image Lifetime Guarantee Membership—$1,000 in value for only $250! Get a free popular treatment, Lifetime Guarantee Programs, and year-round VIP pricing! Look Good. Feel Good. Inside and Out. For a Lifetime.

Ideal Image Bethesda is located at 4930 Elm Street in the charming downtown district of Bethesda Row. Bethesda Row is known for showcasing local style where residents can eat, shop and safely stroll through bustling streets. Ideal Image Bethesda is proud to join our neighbors, including Giant, sweetgreen, lululemon, The Apple Store, Aveda, Drybar, Equinox, Bluemercury, Warby Parker, Jaleo, Landmark Theatre, Uncle Julio’s, Williams-Sonoma, Urban Country, and Anthropologie & Co.

Ideal Image Bethesda. Confidence Changes Everything.

4.6/5
4.6 /5
47 Reviews

Google
1.0/5
Apr 30, 2021
Google Ideal Image Bethesda Row
Very difficult to schedule follow up appointment. Takes one’s money and then says no follow up appointments available. Decieving customers who have to pay full amount upfront for procedures. Will put reviews on community websites as ideal image cheats clients.
Google
4.0/5
Apr 24, 2021
Google Ideal Image Bethesda Row
Today was my first time at the Ideal Image at Bethesda. I’m happy that they decided to create a location that is closer to me. Also, extra precautions are being taken because of Covid; the place was thoroughly cleaned and the number of clients limited. My laser hair removal only took a few minutes but after a day, I noticed burns on my skin. It’ll take some time to heal but employee helped me figure out what caused it and it was my mistake of using two different numbing cream. So next time I’ll be more careful.
Google
5.0/5
Apr 23, 2021
Google Ideal Image Bethesda Row
Everyone was very friendly, the facility was very clean, and it was an overall great experience. I was nervous about it being painful but it was far from it and Kai was so great at distracting me the whole time by just having a conversation with me. I love how quick the appointment was; my husband and kids grabbed ice cream during my appointment and I was finished before they were.
Google
5.0/5
Apr 23, 2021
Google Ideal Image Bethesda Row
Addy and Yazmin were excellent! Such a quick, and professional environment.
Google
5.0/5
Apr 22, 2021
Google Ideal Image Bethesda Row
It was my fisrt time and I had a very good experience, they are super professionals!
Google
5.0/5
Apr 20, 2021
Google Ideal Image Bethesda Row
The consultation to the first appointment process has been smooth and without any issue. Sam was really helpful in explaining the process of the treatment. I'm excited to return and excited to see the results.
Google
2.0/5
Apr 20, 2021
Google Ideal Image Bethesda Row
DO NOT DO BUSINESS WITH THIS COMPANY BEFORE DOING YOUR DUE DILIGENCE. I scheduled laser hair removal about a month ago and had my first session in Bethesda. My experience at the first session was wonderful - the provider was really personable and answered any questions i had. Unfortunately, my experience with scheduling my next appointment was bizarre. Had I done more research beforehand I wouldn’t have been so surprised. When I went to schedule my next appointment at the end of my first one, they told me to call back in a week or so because there was a glitch with the scheduling system. I called them as instructed a week later and I was told they didn’t have any availability until June. This wasn’t going to work for me because i’m moving from DC to Richmond, VA at the end of May. I told them I would make an appointment at the Richmond office instead. The sales rep (Ashlee Carattini) who originally signed me up for these treatments told me I could transfer to the Richmond office at any time. So no big deal! I tried calling the number listed online for the Richmond loc and I kept getting re directed to the Bethesda office because of some setting in their phone system where I guess it directs you to the closest office despite having actually dialed the number for the Richmond office. Please take this feature off it is so confusing and frustrating!!!! This happened 3 or 4 times in a row. The girl who I spoke with at the front desk in Bethesda was absolutely clueless even after I explained to her what I was trying to do. I asked her for the direct number to the Richmond office - she didn’t even know where Richmond was or that Ideal Image had an office in Richmond. She put me on hold while she spoke to someone else and then she directed me to call back to the Richmond office in about a week or so because the office was new and their scheduling system wasn’t up yet (????) I was confused but I agreed.... After we hung up I did research and I realized that the Richmond office has been open for a few years after looking at their google reviews. Uhhhh what?? I felt like I was getting scammed at that point. I emailed Ashlee Carattini, the rep who I worked with at the beginning of the sales process but she never answered. This was frustrating because she was really personable in the pre sales process (I get it they want my money, but still). The lack of response post swiping my credit card again made me feel like I was getting scammed. AT LAST with absolutely no help from anyone at Ideal Image Bethesda or Ashlee I was able to get in touch with the front desk at the Richmond office. I stalked google reviews for the Richmond office and was able to find a response from someone who worked there with the direct number. When I tried to schedule an appointment I was told I needed to have Bethesda transfer my records to them. Bruhhhh.... after speaking to the same girl at the front desk at Bethesda HOW many times in the past week (easily over 5) and her fully knowing what I was trying to do she didnt mention to me that they would need to send my records as well? So just like clockwork I called back to the Bethesda office and I think I got the same girl. She seemed absolutely clueless when I asked her to send my records over. I had to explain the situation again. This story does have a somewhat happy ending and I was able to get scheduled in Richmond! It was just unnecessarily difficult and the lack of knowledge and customer service from the Bethesda office is concerning. Im adding a star to my original 1 star review because the provider was great. thank you and godspeed SIDE NOTE - Go and read reviews on Glassdoor for this company, it explains a lot. They are selling more treatments than they can keep up with.
Google
3.0/5
Apr 18, 2021
Google Ideal Image Bethesda Row
I was surprised how hard it was to book an appointment. My experience while there was great. My service and service provider was excellent. When I called to make an appointment at a closer location however, I was told I couldn’t book as I am set up at a farther location because nothing was available for Ulterapy for months at Arundel Mills, which is closest to me. Very disappointed in the scheduling area. I want to pay you for filler and Botox but I’m not able to make an appointment. It doesn’t make sense.
Google
5.0/5
Apr 17, 2021
Google Ideal Image Bethesda Row
Samantha was great! Attentive, informative, knowledgeable, comforting, personable and super professional! I will keep this location as my preferred for future services solely because of her!!!!!
Google
5.0/5
Apr 16, 2021
Google Ideal Image Bethesda Row
Very beautiful facility! Clean and spacious! Samantha was amazing and mad my coolscupluting appointment go seamlessly
Google
5.0/5
Apr 16, 2021
Google Ideal Image Bethesda Row
Amanda was extremely customer service focused! She was very informative and was able to answer all of my questions and made sure I understood the entire process. I have already recommended your services to family and friends. Looking forward to my first treatment 🙂
Google
5.0/5
Apr 15, 2021
Google Ideal Image Bethesda Row
Great experience. Was confused as the consultant I had told me I could get a 1/2 a syringe but when I arrived I was shaken as that was not the case. The staff was very helpful; explaining every part in depth and held my hand through the whole thing. I will definitely be back for more!
Google
5.0/5
Apr 15, 2021
Google Ideal Image Bethesda Row
Staff is very welcoming and professional. Facility is VERY CLEAN.. MICHELLE WAS AWESOME. I will be following her to the new location.
Google
5.0/5
Apr 15, 2021
Google Ideal Image Bethesda Row
AMAZING PROFESSIONALS! Yasamin and Jeneil performed 2 treatments for me this week. Both Yasamin and Jeneil were extremely professional, knowledgeable, and demonstrated concern for my wellbeing. Ultherapy, although effective, is not comfortable. Having Yasamin and Jeneil perform the treatments provided a level of assurance and ease to the experience. Thank you so much Yasamin and Jeneil for taking such good care of me!
Google
5.0/5
Apr 14, 2021
Google Ideal Image Bethesda Row
It was great, everyone was incredibly friendly
Google
4.0/5
Apr 10, 2021
Google Ideal Image Bethesda Row
Received a Cool Sculpting treatment at this location and it was a very good experience. The staff was friendly and location clean. My tech Michelle answered all my questions and made the whole process comfortable for me.
Google
5.0/5
Apr 9, 2021
Google Ideal Image Bethesda Row
My experience? I’ve had the best experience that you could ever think of and it’s really worth writing about. I am getting married very soon and I have bought the tira beauty laser gun to do my body at home because it’s cheaper. My sister tried her luck with a clinic that is near and after couple of sessions her facial hair started to grow again and so I wanted something to really work and not waste my money 🙁 !! I have called ideal image and told them about how bad laser gun hurts and how desperate I am for a good deal and for something that will really work. And so they were very nice and helpful! They have connected me to this wonderful beautiful sweet and amazing Patient Care Coordinator and who is a Skin Face Body Specialist, her name is Bethany and you really can tell how much she loves her job, really!! They have connected me to her through a zoom call. She was very very nice and she was so sweet and helpful. I gave her such a hard time and she was so so patient and supportive. I wanted some specific parts of my body to be done and she kept trying and trying just to make it happen for me and give me the best price that I’m comfortable with. I’m so so lucky that I got her to help me through this experience. I’m only 20 and she made sure I am pleased and happy with everything. She explained everything to me and she was so honest and caring. I really can’t wait to start my first session in ideal image!!!!!! ❤️😍😍 thank you so much Bethany!
Google
5.0/5
Apr 9, 2021
Google Ideal Image Bethesda Row
Place is nice, got treated by Michelle in two areas and it was much more bearable than I thought! Michelle is amazing!
Google
5.0/5
Apr 8, 2021
Google Ideal Image Bethesda Row
Sam at Bethesda Row was phenomenal!! She made me feel so comfortable during the entire process and made sure she explained step by step what was going on. I will be requesting her next time.
Google
5.0/5
Apr 7, 2021
Google Ideal Image Bethesda Row
Kelly was AMAZING!!! She was thorough and very informative. Her professionalism in "very delicate situations" was sublime.....if you can get scheduled with her, GO FOR IT!! 🙂
Google
1.0/5
Apr 5, 2021
Google Ideal Image Bethesda Row
What an unprofessional institution! I show up for my appointment and they inform me they won’t be able to treat me today as the provider is in a training. It’s 11 AM ... why did no one call me before I drove 2 hours to this appointment? You open at 9 AM... and mind you they’ve seen me THREE confirmation texts up to this point, including one this morning! Also, those trainings are definitely planned before the day of what kind of communication is going on here? The staff simply shrugged their shoulders and said there’s nothing they can do. Talk about time wasted, but as a healthcare worker in a pandemic this feels extra insensitive. Then the staff informed me they can’t refund me!!! No manager even came out to talk to me. Will be following up with the Better Business Bureau on that front and in the meanwhile will NEVER be going back to an Ideal Image again. Such disappointing and ridiculous business practices.
Google
4.0/5
Apr 5, 2021
Google Ideal Image Bethesda Row
Bethesda staff were courteous and professional. The location itself is beautiful. Towson is my preferred location due to distance, however, like the Towson location I would of preferred if Bethesda had a changing room in the treatment rooms.
Google
5.0/5
Apr 5, 2021
Google Ideal Image Bethesda Row
Staff professional and courteous
Google
5.0/5
Apr 2, 2021
Google Ideal Image Bethesda Row
Great new location and wonderful employees!
Google
5.0/5
Apr 2, 2021
Google Ideal Image Bethesda Row
Location is awesome ! Lots of shops nearby, if you want to make a day out of it. Front desk employees were very nice and friendly. They even called me 10 mins prior to my appt. letting me know I have a 15 min grace period. Michelle was AWESOME ! She kept me distracted, so I wouldn’t focus on the pain. She was also very quick, which I appreciated a lot. The room was VERY clean. As well as the lobby ! You can tell they are taking the necessary steps to keep everyone safe ! Good job ladies !
Google
5.0/5
Apr 2, 2021
Google Ideal Image Bethesda Row
Michelle was awesome! She answered every question that I had and ensured to check on my pain tolerance during my treatment. She made me feel comfortable and I would do it all again!
Google
5.0/5
Apr 2, 2021
Google Ideal Image Bethesda Row
Sam is amazing and makes you feel like you're talking to a good friend. Everyone at this location is pleasant, attentive and knowledgeable. Make your appointment at this office (Bethesda), you'll be happy you did.
Google
5.0/5
Mar 30, 2021
Google Ideal Image Bethesda Row
The office and staff are great! Way better than the Arundel Mills location.
Google
5.0/5
Mar 29, 2021
Google Ideal Image Bethesda Row
Went to this location instead of my usual location so I was nervous, but I had a wonderful experience. Michele was awesome!! Thanks so much 😊
Google
5.0/5
Mar 27, 2021
Google Ideal Image Bethesda Row
I’ve been going to the Towson location but recently changed to the Bethesda location because of scheduling! The Bethesda location is in such a cute area and there are many restaurants around the buliding. I had michelle do my treatment and she was so awesome! She took her time and was very friendly! 10/10 reccomended!
Google
5.0/5
Mar 27, 2021
Google Ideal Image Bethesda Row
I had a great experience at the Bethesda Ideal Image. I have been twice and both of the NPs were super friendly, helpful, and informative. Michelle and Sam were both awesome! The facility itself was also very clean and nice looking!
Google
5.0/5
Mar 26, 2021
Google Ideal Image Bethesda Row
I got cool sculpting done at Bethesda Row last Saturday. Marianna did my session and SHE WAS GREAT. The sweetest person I've ever met. She was also very professional, knowledgeable, and most of all funny! I drove an hour to get there straight from work, and she made my experience SO WORTH IT!!! I definitely recommend this location for an upscale spa experience.
Google
5.0/5
Mar 25, 2021
Google Ideal Image Bethesda Row
Good
Google
5.0/5
Mar 25, 2021
Google Ideal Image Bethesda Row
Michelle is the best! Please give her a promotion
Google
1.0/5
Mar 24, 2021
Google Ideal Image Bethesda Row
I didn’t like it because i have a allergy to sulfa and some how that one allergy is the reason why only this office wont allow lip injections when all other places including my doctor told me that should have never been a issue. And now i have to wait for a refund because they wont even reschedule me. So.
Google
5.0/5
Mar 24, 2021
Google Ideal Image Bethesda Row
First visit, first time trying such, ice sculpting... Samantha is an amazing tech towards her job, waiting on results.
Google
5.0/5
Mar 24, 2021
Google Ideal Image Bethesda Row
Updated review: I came back in for my 2 week follow up, everyone was pleasant, similarly to my first visit. I met with Sam this time, she was also knowledgeable and kept the visit short & sweet. The staff was warm and welcoming as soon as I walked in. They explained everything clearly and answered all my questions. I felt completely at ease with my first experience. 10/10 would recommend.
Google
5.0/5
Mar 19, 2021
Google Ideal Image Bethesda Row
Normally scheduled at the Arundel location but they were booked so I came to Bethesda Row instead. Michelle took very good care of me! The center is clean and the employees are professional and kind. Would certainly recommend:)
Google
5.0/5
Mar 18, 2021
Google Ideal Image Bethesda Row
Michelle performed my laser session and she was kind, friendly and easy to talk to. The facility is brand new with nice finishes! Very comfortable.
Google
5.0/5
Mar 18, 2021
Google Ideal Image Bethesda Row
Today I met Sam who guided me with a sculpting treatment. The treatment was exactly what I researched. I did a lower abdomen left and right. Each took 35 min. The actual treatment was not painful...it's also not a picnic with wine and cheese under the cherry blossoms, but it so manageable. In the first treatment (left), I took a nap...which I needed. The second (right), I played on my phone and it went by so fast! The second part where they have to massage the area was uncomfortable but widely doable. Sam, had the best tricks to take your mind of it and before you know it, it's over. I'm looking forward to the results. I work out very regularly and I'm hoping this will help elevate my goals with this stubborn area. Sam, amazing. The perfect fit of friendly, personable, and professional. Made me feel welcome and comfortable. I've got another round in a few months. Looking forward to it!
Google
5.0/5
Mar 15, 2021
Google Ideal Image Bethesda Row
Michele was very nice. And she understood what I came in for. She did an outstanding job. Will I return back here for my future treatment? Yes definitely I will.
Google
5.0/5
Mar 15, 2021
Google Ideal Image Bethesda Row
this new location was so nice and the staff was amazing. i had michelle for laser hair removal and she was fantastic! totally recommend it
Google
5.0/5
Mar 12, 2021
Google Ideal Image Bethesda Row
I was so excited that I was one of the first people at the new location . It looks so nice inside and everybody was friendly! Yasmin made my first time at the new location very comfortable.
Google
5.0/5
Mar 11, 2021
Google Ideal Image Bethesda Row
Freakin awesome! Super efficient and professional! Very personable and great communication. Feels more like attainable luxury services than an actual procedure. Would highly recommend.
Google
5.0/5
Mar 11, 2021
Google Ideal Image Bethesda Row
Awesome experience
Google
5.0/5
Mar 11, 2021
Google Ideal Image Bethesda Row
The staff is incredibly friendly and knowledgeable. Yasmine did my Botox and guided me through the entire process. Super easy and will be coming back for more services!
Google
5.0/5
Sep 2, 2020
Google Ideal Image Bethesda Row
I’ve been in this place 3 times and the staff are very professional and nice and they know what they doing and I recommend this place to anyone need laser treatment.