During CoolSculpting® in Brookfield, WI, you can expect to relax in a comfortable position while the targeted area is prepared for the treatment. A gel pad and applicator will be applied to the treatment area, which will begin to cool the targeted fat cells. You may feel a slight tugging or pulling sensation, but this is temporary and will subside as the area becomes numb. The treatment typically takes about 35-60 minutes per area, and during this time, you relax, read a book, or listen to music during the treatment. After the treatment is complete, the applicator will be removed, and the area will be massaged to break up any remaining fat cells. You can return to your normal activities immediately following the treatment with no downtime required.