OUR REGIONAL DIRECTOR:
After becoming a guest of Ideal Image while living in New England, Bethany became a believer in the results that Ideal Image Laser Hair Removal delivers and knew she wanted to join the Ideal Image team. She relocated to Florida in 2007 to lead the Jacksonville & Orange Park Ideal Image centers, bringing with her over ten years of team management experience in the luxury cosmetic/skincare industry. Bethany truly believes that through investing in themselves, each guest will improve their confidence, their peace of mind, and the quality of their life. Her particular passion lies within educating both new and existing guests about the wide diversity of quality, both in equipment and experience that currently exists in the Hair Removal industry. She is confident that with Ideal Image, guests are making the right choice first, and will enjoy the benefits of choosing the best for themselves, and their skin, for years to come.
A native of the Pacific Northwest, Bethany is an avid traveler who has lived and worked in many amazing locations both inside and outside the United States.
OUR MEDICAL DIRECTOR:
Dr. Hollie J. Hickman D.O.
Dr. Hickman is a board certified plastic surgeon who began her surgical training at the Mayo Clinic in Jacksonville where she completed a five year residency in general surgery. She went on to further her training at the prestigious Vanderbilt University Department of Plastic and Reconstructive surgery. While at Vanderbilt, Dr. Hickman received expert instruction in advanced breast reconstruction, cleft lip and palate surgery, traumatic injury to the face, body, and lower extremities, as well as cosmetic surgery of the face and body.
Dr. Hickman has returned to the Jacksonville area with her husband Dr. Neil Barnett, a clinical pharmacist and their three beautiful daughters and one adorable son.
Dr. Hickman is dedicated to providing the highest level of surgical care and education to those patients struggling with conditions that negatively affect personal and emotional development.
OUR TREATMENT PROVIDERS:
Alex Kehres, DNP, FNP-BC
Alex is a board certified family nurse practitioner, completing both her Bachelors of Science in Nursing and Doctorate
of Nursing Practice at the University of Florida. She began her career as a registered nurse in the operating room,
and through her experiences discovered her passion for aesthetics including plastic surgery and cosmetic dermatology.
Her personal interests include spending time with family, friends, and her dog Bean. In addition, she enjoys cooking,
running, traveling, arts and crafts, as well as being an avid sports fan.
Gina M Webb MSN, FNP-BC
Gina is a board certified family nurse practitioner with over 10 years of experience in the aesthetics industry working with Candela lasers. She is a magna cum laude graduate with both a Bachelor’s and Master’s Degree in Nursing from Florida Atlantic University. Her passion for health and wellness began when she earned her first Bachelor’s Degree from the University of Florida in Exercise and Sports Science. She has over ten years of hospital nursing experience caring for patients ranging from heart failure to multi-system intensive care. Gina found her home with us at Ideal Image close to 10 years ago and enjoys helping her guests walk out of their treatments smiling and feeling more beautiful than they already are. In her free time, she loves spending time with her family.
Elvira Samardzic, ARNP-C
Elvira moved to the US from Croatia in 1996. Her whole life she knew that the healthcare field is where she would build her career. She has earned her Master’s degree in Clinical Educator track and Post Master’s in Family Nurse Practitioner studies from Jacksonville University. She worked at Mayo Clinic Jacksonville in Medical Surgery, Oncology, BMT and PCU for a decade. She is multilingual and loves to travel. Besides learning other languages and cultures she also enjoys cooking, tennis, martial arts, and interior design.
Philomena Meisler MSN, ARNP-BC
Philomena is a board certified women's health nurse practitioner completing her degree at the University of Cincinnati. She began her career as a labor and delivery RN and then became an advanced practice RN in women's health. Through this field Philomena has seen women deal with a multitude of aesthetic issues which was the driving force to enter into the aesthetic field. Her personal interests include spending time with her family and friends, coaching cross country and softball and running all over the place with her children watching them play travel soccer.
Marlena Simpson ARNP-C
Wendy F. Gebhardt, ARNP, ACNP-BC
Wendy graduated from Vanderbilt University School of Nursing with a Master’s Degree in Nursing. She is a
board certified Acute Care Nurse Practitioner. She has worked with orthopedic and trauma patients at
Vanderbilt and the University of Maryland Medical. A recent transplant to Jacksonville, Wendy enjoys cooking,
gardening, scuba diving, and relaxing at the beach with her husband.
OUR GUEST SERVICES TEAM:
Susan technically started with Ideal Image back in September 2009 when she had her first treatment as a guest! She was such a believer in the positive changes Ideal Image made in her life that she began her career with Ideal Image in May of 2011. Susan is the first responder to people calling or emailing to find out what Ideal Image and laser hair removal is all about. Her passion is to eliminate any fear or embarrassment associated with starting the consultative process. Susan graduated from the University of North Florida with a Bachelor’s degree in Communications. In her free time she enjoys reading, spending time with her family and in true Jax Beach fashion, spending any chance she gets at the beach.
Nathania has been with Ideal Image for over seven years. She started her career in Massachusetts but decided to trade in her snow boots for flip flops! Prior to working for Ideal Image, Nathania, worked in the cosmetics field. Making people feel as beautiful on the outside as they are on the inside is what drives her. Nathania loves to sing and dance. She has three beautiful boys and a dog named Wolfie.
Audelis began her career at Ideal Image in 2008, working in our Massachusetts and South Florida centers before joining the Jacksonville team in 2015. She graduated from American International College in Springfield, MA where she received her BA in Business Science. Audelis’ passion is working with guests to find out how we can improve their lives.
Sanja moved to the United States from Serbia in 1997. She began working in the cosmetic industry in 2011 as a make-up artist. She is dedicated to helping people feel better about their appearance. Sanja feels so much more confident since starting her own laser hair removal treatments and wants to ensure all of her guests feel the same way! In her spare time Sanja enjoys spending time with her family most. She is one of four girls, Tanja, Vanja and Milica.
As a Jacksonville native, Yvette joins the Ideal Image team with 11 years of experience in the cosmetic medical and real estate industries. This strong customer service background combined with her innate sense of compassion and understanding has primed her to provide each guest with an experience that is as pleasant as it is professional. Yvette strives to educate each guest about the benefits of Laser Hair Removal & Cool Sculpting while assisting them in choosing the best treatment plan to meet their needs. In her words, "after living in such diverse cities as Los Angeles and New York City, I've noticed a common thread within all people; the desire to improve their quality of life and the way they look and feel. Meeting people from all walks of life and assisting them with attaining these goals is truly one of my life's passions."
Micaela moved from Gainsville, FL to Jacksonville to study Marketing at the University of North Florida.
Her passion is making others happy and confident about their appearance. She enjoys educating Guests
about the benefits of laser hair removal. She prides herself on making sure our guests are fully taken
care of after their initial consultation and treatment. In her free time, which isn’t much as a full time student
and employee, she spends as much time with her family back home as possible and enjoys fishing.
As a Pre-Med Chemistry student at The University of North Florida, Myila has a strong passion to help others. As one of the first responders to guest’s inquiries she hopes to educate and inspire guests to take the first step in becoming more confident in their appearances. In her spare time, she loves spending time with her Mom, brothers and puppy Oliver, and traveling to new places.
Maggie joined the Ideal Image team because She is passionate about helping people and assisting them in making positive changes in their lives. She is a graduate from the University of North Florida and is currently pursuing her Master’s Degree in Professional Counseling with an emphasis in Military Families and Trauma. She is a Jacksonville native and loves everything about her city. When she’s not going to work or doing school work, she loves spending time with her friends and family and cheering on the Jacksonville Jaguars!!
“Lexie” began her career at Ideal Image in 2009 at our Massachusetts location. The best part of her job is seeing our guests’ confidence improve with the help of our services. It’s what motivates her. Her favorite thing to do in her spare time is to meet up with good friends over a cup of coffee. She is definitely a coffee connoisseur!
Julia moved to Jacksonville from Toronto, Canada in 2013 for its beaches and warmer weather. She quickly learned how valuable laser hair removal is here in the Sunshine State! She has worked in guest services for over five years and cosmetics for 2 years at Lancôme. She spends much of her free time volunteering and squeezes in road trips when she can. She never travels without her bunny, Sofie… true story.